NAR’s e-PRO® certification helps real estate professionals make technology an invaluable business tool. This program provides a roadmap for expanding your business online and serving the hyper-connected consumers of today and tomorrow. It will show you how to manage your online reputation, generate leads, and expand your reach.
Day 1 will show you how to meet the challenge of being found online and how to create traffic for your web presence. It teaches high-level digital marketing theory, with practical suggestions for consistent implementation. Learners examine the life cycle of a lead, from capturing prospects online through to lead nurturance and management using a contact or customer relationship system. The outcome of applying these methodologies is a strong web presence and a healthy business development funnel.
Day 2 addresses new and emerging digital formats and software (photo, video, and audio) that support online marketing and client communication. How to operate a virtual office using cloud computing tools (many which are available for free or at minimal cost) is also thoroughly covered. Successful use of social networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others, is addressed in a hands-on manner.
After completing the e-PRO® curriculum, the learner will be able to develop a comprehensive ongoing digital marketing plan to help attain business and professional goals. Additionally, learners with thoroughly understand how to uphold the NAR’s REALTOR® Code of Ethics in all of their digital marketing efforts.
The content provider is the Center for Specialized REALTOR® Education (CSRE). CSRE is a wholly owned subsidiary of NAR.
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You will have access to your course for 12 months from the date of purchase. After one year, the course will expire. No extensions will be given after the course expires; if you do not complete the course during the 12-month timeframe, you will need to repurchase it at full price and start again at the beginning.
Continuing Education Information
Not available for this product.